CRM Solutions That Help Your Business Grow
Why Choose Us
We make CRM easy
No jargon, no confusion, just clear steps and practical tools. We help you get the most out of your CRM, even if you’re not a tech expert.
Solutions built for you
Your business is unique. We design CRM and automation solutions that fit your needs today and scale with you tomorrow.
Honest advice, always
We believe in transparency and partnership. Our guidance is focused on your business goals, not upsells or hidden fees.
Who We Are
Meet YourCRM.guru
Founded by Russell Hornbeck, YourCRM.guru is dedicated to helping small and medium-sized businesses succeed with CRM and business automation. We believe in making technology accessible, delivering innovative solutions, and always acting with integrity. Our approach is hands-on and personal, ensuring you get guidance that fits your unique goals.
With over a decade of hands-on experience in technology, CRM systems, and business consulting, Russell brings a unique blend of technical expertise and practical business insight to every client engagement. As someone who has obtained over 10+ certifications and a seasoned consultant, Russell has led successful CRM implementations and digital transformation projects for small and medium-sized businesses across multiple industries. His commitment goes beyond technology—Russell’s purpose is to support and encourage others by making powerful tools accessible and effective for real-world business needs. When you work with YourCRM.guru, you benefit from Russell’s personal dedication to helping you leverage technology to achieve your goals, backed by a proven track record of innovation, integrity, and results.

CRMs We Work With

Salesforce
The world’s leading CRM for businesses that want power, flexibility, and scalability. We help you get the most from Salesforce, without the overwhelm.

HubSpot
A favorite for growing businesses, HubSpot brings your marketing, sales, and support together in one place. We make setup and automation easy.

Zoho
Zoho CRM is a cost-effective, user-friendly choice for small businesses. We tailor Zoho to fit your processes and help you grow with confidence.
What Others Say About Us

Retail Business Owner
Jamie T.
“Russell made the CRM transition effortless for us. As a small business owner, I was nervous about switching platforms, but his clear guidance and hands-on support put my mind at ease. We’re now more organized and efficient than ever thanks to Russell’s expertise and patience. Finally, I've found someone who makes it make sense for a small business owner!”

Sales Manager
Marcus L.
“Working with Russell was a game-changer. He took the time to understand our unique sales process and customized our CRM and marketing system to fit our needs perfectly. Every time I had a question, Russell was quick to respond and always had a solution. We have seen a nearly 40% increase in closed deals within the first quarter. Highly recommend his services!”

Marketing Director
Sarah M.
“Russell’s attention to detail and proactive approach really set him apart. He not only set up our CRM but also trained our team and provided ongoing support. We’ve seen a noticeable improvement in our workflow and customer relationships. Thanks, Russell!”
What We Offer
CRM Strategy & Process Consulting
We start by understanding your business, your team, and your goals. Our experts map out your sales, marketing, and service processes, identify bottlenecks, and design a CRM solution that fits your unique way of working—not the other way around.
Custom CRM Implementation
Whether you choose Salesforce, HubSpot, or Zoho, we configure your CRM to support your business processes from day one. Our team handles data migration, integrations, and customizations, ensuring your CRM works seamlessly with your existing tools and workflows.
Training & Empowerment
Our job isn’t done until your team is confident and productive. We provide hands-on training, clear documentation, and ongoing support, so everyone—from leadership to frontline staff—gets the most out of your CRM investment.
Continuous Improvement & Support
Business needs change, and so should your CRM. We offer ongoing advisory services, system health checks, and enhancements to ensure your CRM continues to deliver value as you grow. Think of us as your long-term partner, not just a one-time vendor.
Automation & Workflow Optimization
We help you automate repetitive tasks and streamline your deal cycles, allowing you to focus on your customer relationships and closing deals. From lead management to follow-up reminders and reporting, we set up smart automation that saves time and reduces errors.
Data Migration & Reporting
We make moving your business data to Salesforce, HubSpot, or Zoho simple and secure—handling every step of the migration process so nothing is lost or overlooked. Once your data is in place, we build custom reports and dashboards that give you clear, actionable insights into your sales, marketing, and customer activity.
Integrations & Tooling
Modern businesses rely on a range of tools—email, marketing, accounting, support, e-commerce, and more. At YourCRM.guru, we make sure your CRM isn’t an island. We specialize in integrating Salesforce, HubSpot, and Zoho CRM with the business apps you already use, so your team always has the right information at the right time.
Frequently Asked Questions
We keep it simple by answering your most common questions up front.
We specialize in helping small and medium-sized businesses across a variety of industries, including real estate, professional services, manufacturing, field services, and franchising.
Not at all. Our process is designed for business owners and teams with little to no technical background. We handle the technical details so you can focus on running your business.
Most projects are completed in 4 to 6 weeks, depending on your needs and the complexity of your current systems.
Yes. We ensure a smooth and secure migration of your existing data, so you don’t lose valuable information during the transition.
We provide hands-on training and ongoing support to make sure everyone feels comfortable and confident using your new CRM.
Our pricing is transparent and tailored to your needs. We offer packages starting at $2,500, with a free initial consultation to determine the best fit for your business.
We focus on simplicity, innovation, and integrity. Our approach is personal, jargon-free, and always centered on what’s best for your business.
Yes, we’re here for you long after your CRM is up and running. We offer support packages to help you adapt, grow, and get the most from your investment.
Definitely. We help connect your CRM with marketing, sales, and support tools so your systems work together seamlessly.
While YourCRM.guru was founded and is led by Russell Hornbeck, our work is supported by a network of trusted experts and partners. Russell remains your primary point of contact, ensuring a personalized experience, but we leverage additional specialists as needed to deliver the best results for your business.

Let's Talk About Your Business Goals
Ready to simplify your CRM and grow your business? Fill out the form below or book a meeting with Russell Hornbeck.
Get Your Free E-Book
Discover proven strategies to streamline your sales, save time, and boost customer retention—tailored for small and medium businesses.
• Actionable steps to choose, set up, and optimize your CRM
• Tips for automating everyday tasks and reducing manual work
• Real-world examples from businesses like yours
• Checklists and ideas you can use right away
Download our free e-book
"CRM Best Practices for SMBs"
This guide is packed with practical advice from Russell Hornbeck, founder of YourCRM.guru, and is designed to help you get the most out of your CRM—no tech expertise required.